A core product or flagship product is a company’s primary promotion, service or product that can be purchased by a consumer.The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use. By using a mixture of the three levels of product in research and development, business firms can better understand their customers, better position themselves in the market and create a more successful product.
